Enter, Stephen Colbert (and his Late Night team). Those folks have now started a podcast, released several youtube videos, a text based adventure game, remained active on twitter, and even entered the budding market of Cable Access T.V.! And every single one of those releases have been excellent. Every. Single. One.
Though short, the podcast is funny, interesting, and informative. Colbert's twitter has always been entertaining. The adventure game was silly and fun. The Cable Access show was, essentially, a mini version of what I assume the show will be like (and it was awesome). And the other videos range from sketches, to interviews, from 1 to 10 minutes long. The interesting thing is that none of these things are of high production value. No sets, no graphics, just a guy on a screen being funny.
All of this, of course, started happening 3 months before the first episode of the show.
The proliferation of media means that any type of media is a viable option. Content is content, and people don't care where it comes from anymore. That's why they have been able to release things that have little to no budget. Just make it excellent, and people will watch.
The first episode of Late Show with Stephen Colbert airs September 8th.
By: Jim Capie